Working together

We double what you know. Or you don't pay.

Why we promise that: because so far it has happened in every dialogue.

Strategy workshop

Your effort: three hours. We handle the rest.

Beforehand we analyze your situation and develop a first proposal for the questions, the hypotheses, the stakeholder group, and how they'll take part.


In the workshop we sharpen the concept with you and record the six assumptions per question that the dialogue will test.


Afterward we finalize the dialogue concept. You decide whether a pilot dialogue or a full mandate follows.


The concept is yours, even if no dialogue follows.

Scope and flat fee agreed before we begin.

Pilot dialogue

Experience the Idea Duel on a real decision.

A clearly bounded run on one question from the workshop.


It shows which arguments your stakeholders back, which assumptions hold up, and which topics have never reached you.


We write the communication, moderate the dialogue, and deliver the ranking with a results report.

Flat fee, agreed before we begin.

Dialogue mandate

Running the dialogue in full.

We run the dialogue with your stakeholders, moderate it, analyze it, and present the findings.


You get priorities, consensus, a decision matrix, blind spots, segment analyses, and a full report for your executive team, your board, or the public.


Scope depends on the number of questions, the size of the stakeholder group, the segmentation you want, and the languages.

A quote with a binding cost ceiling, before we begin.

Framework mandate

A baseline for anyone who has to decide regularly.

For organizations preparing decisions repeatedly and tracking change over time.


We repeat dialogues at fixed intervals or around decisions. You watch the development unfold.

Because the concept, activation, and question design are already in place, each follow-up dialogue costs less.

Insight Guarantee

You set the benchmark. Before we start.

In the strategy workshop you name, for each question, the six arguments you expect. We mix them anonymously into your stakeholders' contributions — nothing gives away that they came from you.

At the end you have the full ranking, often several hundred ideas and arguments. What counts is the top ten: if at least five of them are ideas and arguments you did not have on your radar, we have doubled what you know.

If we don't manage that, we don't invoice. You keep the full analysis either way.

What we take on

You bring the context. We do the rest.

Three hours in a workshop. One approval of the communication. Your participants need ten minutes. We're ready to launch within 48 hours.

We develop the questions

Open questions and the hypotheses to be tested.

We write the invitation

Texts and communication concept for your stakeholders.

We set up the dialogue room

With your logo, in your design.

We moderate daily

For three weeks, with no effort for you.

We check every contribution

So the dialogue stays factual and safe.

You follow along live

Visible daily, which topics dominate.

We analyse and segment

By the criteria you define.

We write the report and one pager

One results report per question and one one pager.

We deliver the follow-up communication

Ready for your stakeholders.

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For those who want the details

Do we end up with a wish list?

No, because nobody can only wish.

  • Every participant has to choose between two contributions, a hundred times over

  • What ends up at the top has prevailed against everything else, and you see how many people stand behind it

What if too few take part?

Communication is half the battle, and it is our job.

  • We do not invite people to a survey. We put into words what is at stake, specific to your question

  • From experience we know what works

  • For participants it takes ten minutes, anonymously and at any time of day

Are you a software or a consultancy?

A consultancy with its own instrument.

  • We take on the work from the question to the basis for decision

  • Like a classic consultancy we hold conversations and analyse them. We just hold a thousand at once, digitally

  • You acquire no licence and set nothing up

Can we see this beforehand?

Yes. We show you a completed dialogue with real results.

  • In the twenty-minute intro call we go through your question

  • If a dialogue does not serve your decision-making, we tell you

What sets the Idea Duel apart from a survey?

In a survey, people tick your predefined answers.

  • In the Idea Duel they write their own

  • Everyone else weighs them in direct comparison

  • That is how you also learn what nobody would have asked about

Twenty minutes is enough

Tell us what you need to decide.