What is BrainE4 in one sentence?

In three weeks you know what your people really think. Without a single meeting.

How does the mechanism work?

Your people write their own arguments, and everyone else weighs them in short duels. At the end there is a ranking that shows what really holds. Organised camps cannot tip it, because every argument is assessed in many independent duels.

What does the name stand for?

Brain for the knowledge already present in your organisation. E for engagement, because the format reaches people who do not take part in a survey. And 4 for the four dialogue worlds: leadership, culture, market and society.

What sets this apart from classic surveys?

In a survey your people tick predefined answers. In the Ideenduell they write their own, and you see which of them find majorities.